On editorial design
and behind-the-scenes of my work
tsokolovskaya.com

Tag: Advice

Text formatting: essential tips for everyone working with text

A well-formatted text is pleasing to the eye and easy to read. This post covers the basics of text formatting and when to apply different elements. It’s useful not only for designers but for anyone who works with text or writes regularly, whether it’s for emails, business correspondence, or documents.

How to prepare monochrome photos for print

Following the post about preparing images for offset printing, I want to show how to prepare monochrome photos to get a beautiful rich black colour in print.

How I prepare magazine images for offset printing

Images in a multi-page publication must be prepared to look good when printed. Typically, print shops have different requirements for offset printing, but the general principle of preparation is pretty much the same for all of them. I’ll give you an example of my work for Agroinvestor magazine so that the print shop accepts the layout for the first time and the images remain high quality.

Pre-press in InDesign

Preparing a design correctly for printing is a time-consuming task. You need to check fonts, images, colours, and format, consider transparent elements, and adjust exports so that the print shop accepts the file for printing. Let me tell you what I do for the periodical Agroinvestor and how I do it.

How to optimise work on a magazine

I recently told you how I completed a test assignment and got a job at a publishing house, and today I’m going to tell you about preparing my first issue of the magazine.

How to improve layout typography in InDesign

I’ve highlighted six basic principles to make your layout more confident and reader-friendly. Come in to read.

What is the difference between letters in a font and a logo

Sometimes clients don’t understand the difference between a font and a logo because both use letters. I’ll tell you what the difference is between them.

Objects inside a module

Many designers build layouts according to the modular grid, but this approach gives a bad result — pages turn out boring and difficult to perceive. The modular grid consists of rectangular modules. To make clear layouts, first of all, it is worth distributing the elements within the modules, and then with the help of the grid systematise them. The modular grid organises the objects within the space, creates an impression of unity, and gives order and clarity to the layout. And sometimes the grid is not necessary at all.

The rule of proximity

Designers often put design first and justify the sloppiness of their work by saying, “there is a creative idea here” or “that’s the author’s idea”. But a designer is not an artist.

Good free photo banks

Sometimes you need beautiful high-resolution photos for work. Where to get them? Definitely in photobanks. Except that their prices are biting, especially if you need 1-2 photos per month, or even less often. Free photobanks come to the rescue, but not all of them can boast high-quality photos.