On editorial design
and behind-the-scenes of my work
tsokolovskaya.com

Tag: Magazine

How I prepare magazine images for offset printing

Images in a multi-page publication must be prepared to look good when printed. Typically, print shops have different requirements for offset printing, but the general principle of preparation is pretty much the same for all of them. I’ll give you an example of my work for Agroinvestor magazine so that the print shop accepts the layout for the first time and the images remain high quality.

Magazine layout. Spread

Today I will talk about the elements found in a magazine spread. Three main elements in the centrefold influence the reader’s attention: the image, the composition of the layout, and the headline. In addition, there may be a kicker, an intro, an author line, an article body and, of course, a header. Let’s look at each of these elements in more detail.

How to optimise work on a magazine

I recently told you how I completed a test assignment and got a job at a publishing house, and today I’m going to tell you about preparing my first issue of the magazine.

Completed a test assignment for a publisher and got the job

I decided that the best way to understand the workings of periodicals was to look at the process from the inside, so since May, I have been working as a layout designer for a business magazine ((https://www.agroinvestor.ru Agroinvestor)). This is now my main activity, and the blog posts will focus on it. I will show and tell you how the processes of publishing a magazine are arranged, what is important in the layout and preparation of the publication for printing, and how to optimise your work from issue to issue.

Magazine layout. Rhythm

Continuing magazine theme :-) I first discovered rhythmic layout in 2016 in the book “Editing by Design” by Jan V. White. It was a revelation because I wasn’t familiar with multi-page layouts. Now I look through the magazines and realise how the rhythm makes the publication interesting and contributes to the study of the magazine.

Magazine layout. Initial

Today the chance of finding a drop cap in a book tends to be zero, but you can see them in magazines and newspapers. A drop cap in an article grabs the reader’s attention and invites him or her to study the material. Externally modern initial, of course, differs from its predecessor. I looked through different magazines and identified five types of lettering in the design of articles — I will talk about them.

Magazine layout. Cover page

I have studied the covers of 27 different publications and identified the 16 elements that are most often found in them. I do not claim to be correct — these are my observations. I will go into more detail about each element.