Logo creation is a special process. Its result depends more on the client’s taste and aesthetic preferences than on formal characteristics or the tasks to be solved. Sometimes no option is suitable. I once had such a case: the client accepted only half of the work.

I was making a logo for jewellery designer Ekaterina Kogut. She creates delightful products from polymer clay, which earned her the nickname “Flower Fairy”.

Our joint work lasted almost three months. Having gone through several “floral” variants, we emphasize the individuality of the jewellery maker. This is how the variants with the silhouette of her profile appeared.

The direction is interesting. I went further and used a whole portrait. This is what came out:

Alas, in the process of searching, Katya decided to abandon graphic elements in the logo mark altogether and use only the font part as a watermark on the photos.