On editorial design
and behind-the-scenes of my work
tsokolovskaya.com

As I illustrated Kind Dreads

I was going through my projects and found one as far back as 2014. I want to show it :-)

I once had dreadlocks, and I was braided by a beautiful couple, Pasha and Nastya. They call themselves Dreads by Mohh or “Kind Dreads”. The Mohhs didn’t have a logo or any style. They chose their font and used it on social media.

That was the logo

At some point, Mohh organised a competition amongst their subscribers for a new logo and avatar for social media. So I decided to participate for the sake of interest.

While looking for an idea, I was looking at the guys photos, and I found an interesting photo shoot:

Photographer Alena Pavliuk

“This is it!” — I thought and drew the guys in a paper boat:

I won the competition, and Mohh is thrilled :-)

The cartoon Mohh didn’t end there. The guys asked me to draw avatars in the same style, so I did.

It was like this at first:

Then I drew another one:

I also came up with a business card:

For illustration purposes, I drew beads on the dreadlocks that Mohh sells:

And here’s a real-life business card
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