Tanya Sokolovskaya's blog: posts tagged Katya Keshchyan

Updated the House of Weddings website

Mon, 13 May 2019 23:05:00 +0100

Following the logo, I changed the website: I updated the homepage, added a pricing page and a blog section, and made the colour scheme less saturated.

Read also about the new logo and the first version of the website.

A presentation video appeared on the home page:

It is followed by a welcome block with a picture of Katya:

Also, for more clarity, there is a comparison slider in the decor section — now you can move the arrows left-right and see before-after photos:

There is now a page with prices (previously, the block was on the home page):

And a blog was started:

Project Members

Designer
Tanya Sokolovskaya

Layout and developer
Ruslan Burnyshev

The new logo for Katya Keshchyan’s Wedding House

Sat, 11 May 2019 20:36:00 +0100

Task
To do a small rebranding: update the logo and colour scheme.

Old logo

Wreath with Katya Keshchyan’s logotype.

Until today, the agency’s logo was a drawn character in a flower arch (Katya herself was drawn by a commissioned artist, I don’t know her name). But the House of Weddings is growing, and with the growth, we needed a real logo. The text part came from the Duck House. We decided to keep it for now but supplement it with a graphic sign. We also decided to redesign the arch, to make the colours less saturated and to get rid of the wreath.

Started with an abbreviation

First, I try to make a wreath out of the letters “ДС”. I got this sketch:

I sent it to Katya and got the go-ahead to develop the idea. I sketched flowers and leaves from the wreath and attached them to the “ДС”:

Katya didn’t like the tail on “Д”. I try adding another flower and the ring the character is holding:

In response, I got a picture from the film Avatar :-) Katya says that the tail looks very much like the tail of the Na’vi creatures.

Na’vi

I decide to move away from the wreath and try the ring shape.

The abbreviation “ДС” fits perfectly in the circle

I remove the flowers and add a diamond from the character illustration:

Katya likes the ring a lot. See the sign for an example on the website:

In this form, the “ДС” wreath blends with the text part better than the “ДС” ring.

I go back to the first version and add detail to the “Д” tail so it doesn’t conjure up a Na’vi tail. Here we go:

In parallel, I try to connect the “ДС” ring with the text part in some other way and find a great option:

Katya likes it. We decide to settle on this logo variant. Finalising the diamond itself:

In the process, I tried adding the diamond feet, but they seemed superfluous

Working on the arch and the character

At the same time, I was working on the arch. The main task was to get rid of the bubbles. So first, I cleaned them up, and in their place, I added vegetation:

After — Before

Thought of a variant with dark red on the character and in the colours of the arch:

It was abandoned at once

I’m trying to reduce the arch a bit and make it thinner. For this purpose, I removed bubbles and vegetation and reduced the flowers themselves:

By this point, Katya decides to move away from the arch altogether for now and leave it as is.

Adjusting colour saturation in images. Before — After:

Putting together a guideline

House of Weddings printed materials for the wedding expo

Thu, 14 Feb 2019 23:29:00 +0100

I created handouts for participation in a wedding expo.

Booklet:

Flyer:

Poster:

Certifications:

Instructions for entering the lottery:

Launched a website for Katya Keshchyan’s House of Weddings agency

Fri, 23 Dec 2016 16:12:41 +0100

Task
To tell brides why they need a wedding planner and why it’s better to turn to one than to do the wedding themselves.
dom-svadeb.ru

In developing the website, I paid special attention to informativeness: I told about the advantages of contacting an organiser, the process of preparing for the wedding, the difficulties of organising and the wedding day itself. Now brides can get a clear idea of the agency, and services and order the organisation of their wedding.

The site adapts to all screen resolutions:

Project members

Designer
Tanya Sokolovskaya

Layout
Daniel Sokolovskiy

Developer
Kodelnaya

The character of the Duck House Agency

Wed, 05 Aug 2015 11:36:58 +0100

Last year I created a logo and style for Katya Keshchyan’s family holiday agency The Duck House. In this post, I will tell you about the process of working on an interesting feature of the style — the brand character.

According to the owner of the agency, the duck is a symbol of family cosiness, hence the unusual name of the agency. That’s why I started my work by looking for the image of a festive duck in the logo.

Image search

From the received variants Katya and I decided that the logo with a duck looks childish. That’s why we rejected the duck in the sign but invented a new role for it: as a character of the agency in the form of an independent element.

In the meantime, I continued working on the logo — I chose and finalised the font lettering. And in order not to deprive the sign of graphic elements, I added duck feet to it. The logo was approved quickly, so I continued working on the character.

Ready-made logo

Katya specified that she did not want a “rubber” duckling, but a cartoon character, and so the first sketches were born:

Sketches of the duck

I got “permission” for the sketches and started working out the details digitally.

“Digital duck and its evolution

I am finalising the third variant.

Costume change

At first, the duck looked a bit brutal because of its ‘shaved’ head :-) So I did her hair:

It was not easy to choose, but in the end, my client and I decided on the last option, adding a long braid to the fringes:

Final variant

This is how the duckling became a real girl!

Next, I designed three more additional positions for the character and added colour to the logo:

ud-9.jpeg.
Duckling variations

Character in life

Having finished the project, I follow it with pleasure: it is important for me that the work ‘lives’ and not just remain a picture in the portfolio.

Katya decided to bring the duck to life in a very original way and ordered wonderful brooches based on her image:

Master of brooches — Yulia Druzhinina

Brooch on Katya

Duck on a notebook

Duck on the press wall

Ah, yes! We had one more duck, but it was left out of the picture, as it turned out to be too ‘dreamy’ :-)

The dreamy duckling was left out of the picture

Logo and style of the Duck House event agency

Tue, 14 Oct 2014 13:19:37 +0100

The Duck House event agency is engaged in the organisation of family celebrations: from weddings to birthdays. The owner of the agency Ekaterina Keshchyan knew exactly that the visual style of the company should be soft, homely, cute and attractive to both adults and children.

Katya is that rare client who actively participates in the work, so the result fully reflects her inner world. Together we developed a corporate identity and a character based on a soft pink colour and slightly cartoonish details.

Logo and style

The main element of the corporate identity of the Duck House event agency was a pattern consisting of festive attributes. The result is a flexible style that looks great on any media and in various forms:

The rules and guidelines for using the logo are collected in a brand book:

Character

As the name “Duck House” suggests, the company’s character is a duck. The duck is not simple, it represents Katherine’s positive attitude and friendliness and is a reflection of her.